The Black Business Cafe's Page

With the economy being in the state that it is in and with the Employment section of newspapers being very slim, to say there are not alot of jobs available and with the ever creativeness of human kind. Now is high time to start a homebased business and and a great time to start online. Talk about starting a buiness on a shoestring budget. Getting started with an internet business can be done on a shoestring budget...Read my article on starting a homebased internet business on a shoestring budge… Continue

Many people are using Social Networking to stop by other members pages to drop off their business cards, fliers, banners and all sorts of marketing materials without ever introducing themselves to whom they consider to be a potential buyer of their product or service. This will create a buzz, but a negative buzz about you. If you and another member selling the same product are using the same bad technique and strategy then you will not only create a bad buzz about yourself, but the organization… Continue

In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market.

Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.

De-positioning involves attempting to… Continue

A long time ago when I worked for a Real Estate Co. I met the Broker of the company and he became a great friend. Even after leaving that brokerage, I still stayed in touch with him. Whenever something came up about real estate, I would always contact him. One day we were talking and somehow we got on the subject about being successful. We talked about how most people do not consider themselves successful unless they are “RICH”, got a lot of money, got alot of material things and so on. You know… Continue